The brand Varoin Marwah originated and marked its debut at the IIFA Dubai Celebrations. The launch collection took inspiration from the trendy and hip styles of Bollywood with a simple colour pallet of Black and Gold. Varoin Marwah signature style subtly draws from the Indian roots, to craft artisanal and imperial attire that stands apart due to its faultlessly clean lines, careful detailing and international silhouettes.
The brand aesthetic epitomizes simplicity at first sight, yet when on an exclusive rendezvous with the garments one can notice the punctilious attention to fine details. The IIFA event also marked the launch of the brand Varoin Marwah at one of the most well-renowned clothing boutique in Dubai called Studio 8.
As a successor to the brand’s debut, Varoin Marwah paved its way into the international market by opening the show at the Cayman Islands Fashion Week . The show stunned the buyers, media and critics leaving a remarkable impression on the international runway.
Consecutive to the success of the Cayman Islands Fashion Week, the brand catapulted itself in the Indian market at the India Resort wear Fashion Week. The collection, inspired by love, hence called AMOR, was a very novel venture in terms of design, fabrics and edgings. It portrayed a whole new dimension of the Varoin Marwah design aesthetic which in turn captured the true essence of resort wear in the eye of the media and critics.
Along with making waves on international runway, the brand caters to a wide variety of clients in the Middle East. Varoin Marwah has become a very popular name within the region itself as it caters to traditional as well as western styles. Signature Varoin Marwah aesthetic embodies ‘minimalism’ through clean lines combined with strong defining details.
The brand believes in innovation to the classic essence of menswear to provide for a wide spectrum of ensembles. Wearability, durability and quality are the three most important aspects of a Varoin Marwah creation.